21/04/2026
π¬π· π¦ We are really excited to announce that Lazaros Koutsas is joining us at Athens SEO 2026, and this one feels particularly special to us as a conference rooted in Athens.
Lazaros Koutsas is the organic acquisition leader behind one of the most complex and high-profile SEO projects in Greece in recent years, the rebranding of OPAP into AllwynGr, transforming the identity of Greece's leading gaming operator while keeping organic search performance intact throughout. That is not the kind of project you manage with a checklist. It takes serious strategic thinking, deep technical SEO expertise, and the ability to hold a project together across legal, marketing, product and development teams who all have different priorities and different definitions of what success looks like.
Before joining AllwynGr, Lazaros served as SEO Manager at 24MEDIA, where he built organic growth processes for Greece's largest media assets. His career started in the agency world in 2018, covering portfolios from e-commerce to high-frequency publishing. Today, alongside his work at Allwyn Hellas, he is focused on integrating SEO as a day-zero product requirement and pioneering Generative Engine Optimisation to navigate what comes next in search.
His session at Athens SEO 2026 gets into the full story behind the OPAP to AllwynGr rebrand, covering domain migration, URL architecture, content transition, and the technical groundwork needed to protect visibility at scale. But it goes beyond the technical playbook. Lazaros will talk openly about the human side of projects like this, how to build trust with non-SEO stakeholders, how to communicate risk in a language that lands with executives, how to push back when deadlines are unrealistic, and how to keep a project on track when everything shifts mid-flight.
If you have ever managed SEO through a major rebrand or migration, you will recognise every situation he describes. If you have not yet, this session will prepare you for what is actually involved.
ποΈ Tickets are selling fast. In-person and livestream available globally.
athenseo.com/buy-tickets/
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