17/09/2024
**ALL GOOD THINGS COME TO AN END**
πππ..
This is a tough post to write, but in my heart I know it's the right thing to do...
Roots @ the beach will be closing at the end of this week...
Five years ago I set out with only one ambition, to put out the best possible plant based food out of this tiny food truck. I feel proud at what myself & the teams over the years have achieved and at peace with all the ups & downs of the journey. It has by far been the best thing I have ever done!..
The truth is it takes a lot to maintain standards & consistency, day in and day out, month after month, year after year. This level of menu requires a lot of behind the scenes preparation and logistics. I have to admit I can no longer keep up the demand it takes...
It might seem crazy to shut down a perfectly viable business. But there is something that feels right about drawing a line under it while it's still at it's best and I have enjoyed continuing to push things forward this year π..
Roots has given me everything I have today and I will be forever grateful to every single person who has come past. Some have become good friends and I owe everything to you all π..
This however, is not the end of the beach foodtruck. I'll be operating it purely as a pop up with a differnt format, with many ideas and concepts I have rattling in my head. I'm excited! The drive to be free to create feels intoxicating! ..
We will be open this week Friday/Saturday 11am to 6pm & Sunday 11am to 4pm. If there's ques at the end we'll keep going until everyone is served π€..
I'm planning one last pop up the following week Friday 27th, more details on that to come...
BIG LOVE
ROOTS
π