
23/05/2025
Then vs. Now 🍪📦
A lot can change in 100 years - except maybe our love for a good chocolate digestive.
From paper-wrapped classics to today’s smart, sustainable packaging, McVitie’s has seen it all. Their iconic Chocolate Digestives are turning 100, and it’s not just the biscuit that’s evolved - the packaging tells a story too.
At Packaging Innovations & Empack 2026, we’re diving into how brands like McVitie’s have kept up with the times, rethinking everything from materials to messaging. Come see how packaging has gone from charmingly retro to seriously high-tech.
Register your interest: https://bit.ly/4eWxtpG
Source: https://bit.ly/3Fn4fDu