The Baby Show

The Baby Show The Baby Show is the UK’s leading pregnancy, baby, and parenting event with 350+ brands and 1000s of products.

Shop everything from buggies to car seats, plus one-to-one demos to help you compare and save!

📍Next Event: NEC Birmingham 8-10 May 2026

London heating up can only mean one thing… summer’s on the way and we’re officially gearing up for The Baby Show at Olym...
21/05/2026

London heating up can only mean one thing… summer’s on the way and we’re officially gearing up for The Baby Show at Olympia London ☀️👶✨

📍 The Baby Show, Olympia London
📅 23–25 October 2026

Tickets will be going on sale this summer — and trust us, you’ll want to be first in line 🎟️💛

✨ Sign up via the link in bio for early access, exclusive offers, and special discounts you won’t want to miss.

Let the countdown to Olympia begin ⏳

Happy International Tea Day from all of us at The Baby Show ☕💛Whether it’s your first hot cup of the day (finally 👀) or ...
21/05/2026

Happy International Tea Day from all of us at The Baby Show ☕💛

Whether it’s your first hot cup of the day (finally 👀) or the tea that got you through a sleepless night with a newborn… parents know just how important a good brew can be 😅

Today we’re also giving a special shoutout to Baby Show exhibitor because every parent deserves a proper cup of tea. Catch their tea bus and pick up some decaf freebies at our next show at Olympia 👶💛

Tag your fave person to have a cuppa with below ☕💛👇

09/05/2026

Day Two of The Baby Show Over and Out!

What a day it’s been! Thank you to everyone for visiting today ❤️

We can’t wait to see the rest of you tomorrow for the final day of The Baby Show NEC Birmingham 2026!

09/05/2026

✨ What our resident midwife wishes every parent knew… ✨

Introducing the wonderful 💛
From newborn feeding to those first overwhelming weeks, Pip is sharing the advice, reassurance, and honest truths she wishes every parent heard before baby arrives 👶

And if you’re expecting in 2026, don’t miss the chance to meet Pip in person all weekend at the Baby Show NEC, Birmingham 🎉



🚨 NEW BLOG: 5 Ways to Be a Positive Role Model as a Dad (From Day One) 🚨What does it really mean to be a “good dad”? It ...
09/05/2026

🚨 NEW BLOG: 5 Ways to Be a Positive Role Model as a Dad (From Day One) 🚨

What does it really mean to be a “good dad”? It can feel like a big question — especially before your baby even arrives.

But the truth is simple: you don’t have to be perfect, just present, consistent, and willing to learn 💙

In the latest blog, break down 5 practical ways dads can show up as positive role models from day one, including:

👶 Show up early and often — bonding starts from birth, not later on
💬 Model the behaviour you want to see — kids learn by watching you
❤️ Be present, not just around — connection comes from everyday moments
🌱 Get comfortable with imperfect — it’s okay not to get everything right
📘 Start with confidence — build your knowledge before baby arrives

Because from the very beginning, your child is learning from how you show up in the world.

👉 Read the full blog via the link in bio

And while you’re here, come say hi to the team at 📌 Stand B79 at The Baby Show this weekend!

💬 Start your dad journey with confidence — one small step at a time.

Day 2 at   is officially open! 🎉We’re off to a busy start here at  - buzzing stands, excited parents-to-be, and so many ...
09/05/2026

Day 2 at is officially open! 🎉

We’re off to a busy start here at - buzzing stands, excited parents-to-be, and so many tiny moments already filling the hall with joy. 💕

📍 Come join the fun – we’re here all weekend!

🎟️ Tickets still available for today & Sunday.

Address

Bedford House, 69-79 Fulham High Street
London
SW63JW

Opening Hours

Monday 9am - 5:30am
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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