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Monday 9am - 5:30am Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

The Baby Show

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The Baby Show

The Baby Show is the UK’s leading pregnancy, baby, and parenting event with 350+ brands and 1000s of products.

Shop everything from buggies to car seats, plus one-to-one demos to help you compare and save!

📍Next Event: Olympia London 23-25 Oct 2026

25/09/2026

🎉 25 YEARS OF THE BABY SHOW 🎉

25 years: So many memories, and thousands upon thousands of parents welcomed through our doors. 💛

Swipe through the years with us… 📸✨

From the early days to the biggest moments, familiar faces, brilliant innovations and the products that have helped generations of parents navigate those all-important first years - The Baby Show has been there for 25 years of parenting journeys.

For 25 years, every October we’ve brought parents and parents to be together with trusted brands, expert advice, inspiration and everything they need to make the choices that are right for their families - all under one iconic roof at Olympia, London.

And we’re not stopping there…

Join us this time next month 23–25 October once again at Olympia as we celebrate 25 years and welcome a new generation of expectant and new parents for three days of discovery, advice, launches, experiences and plenty of baby-show magic. ✨

Here’s to 25 years of The Baby Show - and to all the parents, babies and memories along the way. ❤️

📍 Olympia, London 📅23–25 October
Swipe through 25 years of memories → 🎞️

Head to Olympia’s bio to save on tickets with code “VENOLYSOC”

24/09/2026

🍂 GET AUTUMN READY WITH THE BABY SHOW 🍂

As the seasons change, it’s time to cosy up, refresh your nursery and get ready for those crisp autumn days! 🍁

From beautiful nursery touches to practical baby essentials and stylish maternity must-haves, discover some of the brands and products you could be shopping at The Baby Show Olympia, London this autumn:

🧺 gigil | award-winning parenting basics – Gingham Nappy Caddy, perfect for keeping changing essentials organised and close at hand.
🪑 Stokke – The iconic Tripp Trapp® grows with your child and brings timeless style to the family table.
🦊 Tigercub – Add a touch of Scandi charm to your nursery with the adorable Scandi Fox print.
🍂 Eddie & Bee - Joanna Horder – Keep little ones cosy in their fully reversible fleecy gilet, featuring a beautiful Beetroot print lining.
🧩 foldimats – Practical, stylish mats made for everyday family life.
🦊 Cosatto – Make autumn adventures a little more colourful with the WOW XL Pram & Pushchair in Foxford Hall.
🤩 JoJo Maman Bébé – Step into the season in style with the Burgundy Ribbed Mini Maternity & Nursing Dress.

And that’s just the beginning! ✨

Discover even more autumn-ready baby, maternity and nursery essentials at The Baby Show Olympia, London, 23–25 October 2026.

Come and shop, try, compare and discover products from hundreds of leading and boutique brands — all under one roof.

🎟️ BOOK YOUR TICKETS NOW
📍 Olympia London
📅 23–25 October 2026 #
👉 Get your tickets and start planning your visit!

AutumnReady BabyEssentials NurseryInspiration NewParents MaternityStyle BabyShopping Pregnancy BabyBrands LondonEvents

22/09/2026

🎉 Say hello to Baby Show Prizes — the prize-draw home of The Baby Show, where the brands you love could be yours for just pennies!

One lucky parent will win the Mega Baby Bundle, worth £2,500! 🎁

✨ iCandy Peach 7 STUDIO pushchair & carrycot
✨ Mamas & Papas Franklin cotbed
✨ iCandy Cocoon 360 car seat + ISOFIX base
That’s £2,500 worth of big-ticket baby essentials, all in one amazing bundle! 🤩

🎟️ Entries start from just 40p.

Want to be in with a chance of winning?

Visit The Prizes link in our bio to enter. 🔗
Draw closes 30 September 2026.
Good luck! 🤞💛

21/09/2026

🐰 BABY SHOW LOVES MIFFY! 🧸✨

We’re so excited to welcome the iconic back to The Baby Show, Olympia, London, this October! 🎉

Miffy’s timeless charm, simple illustrations and gentle stories have captured the hearts of families across generations and around the world. 🌍💛

This October, come and discover all things Miffy at The Baby Show - from cuddly toys and classic storybooks to adorable nursery décor and beautiful gifts. Soft, sweet and oh-so-stylish, Miffy is a must-have for every modern nursery. 🤍📚🐇

🗓️ Olympia London – 23–25 October 2026
🎟 Tickets in Bio

Come and say hello to Miffy and discover why The Baby Show Loves Miffy! 💛🐰

19/09/2026

How is your baby actually born?

The Baby Show’s resident midwife, is here to explain! From what happens to your pelvis during labour to that incredible moment you finally meet your baby, Pip breaks down what really happens when your baby is born. 🤰💕

🎥 Watch the Reel and get the lowdown from Pip!

And if you want to meet Midwife Pip in person, come and see her at The Baby Show at Olympia, London, 23–25 October! 🎉

Pop along, say hello and get your questions answered by one of the most trusted voices in maternity care.

🎟️ Tickets in bio!

18/09/2026

✨ BABY SHOW LOVES: SWEET DREAMERS ✨

You might know for the much-loved Ewan the Dream Sheep 🐑… but there’s so much more to discover!

From sleep solutions to nursery essentials, Sweet Dreamers has created a whole range designed to help little ones - and their parents - enjoy calmer, more comfortable nights. 🌙

Featured:

🐑 Ewan the Dream Sheep – soothing sounds, a gentle glow and a familiar bedtime companion.

☁️ Misty the Cloud – a 3-in-1 night light designed to bring a little extra magic to bedtime.

🌙 Sleep Swaddle Bags – super-soft organic cotton 2-in-1 designs that convert from a swaddle to a sleeping bag as baby grows.

And there’s a lovely story behind the brand too — born from a family’s own experience of baby sleep and the search for solutions that really help.

Come and meet the Sweet Dreamers family and explore the full range at The Baby Show Olympia, London 23–25 October. 💛

You may come for Ewan… but you’ll want to discover the rest! 👀

16/09/2026

👶💤 3 things Sarah Patel from wants every parent to know about baby sleep…

Baby sleep can feel like one of the biggest challenges of those early months — but how much do we really know about how babies sleep?

In this Reel, Sarah shares 3 important things she wants every parent to know about baby sleep. 💛

🎥 Listen along to find out what they are!

And if you’d like more practical, realistic tips from Sarah, drop the word BLOG in the comments below and we’ll share more advice and support with you. 👇

Plus, you can catch Sarah LIVE at The Baby Show:
📅 Saturday 24 October
⏰ 12:30–1:15pm

Come along, listen, ask questions and get practical insights to help you feel more confident about your baby’s sleep. 💛

🎟️ Tickets via link in bio

15/09/2026

Your baby won’t be the only person who needs to feel held in this room ✨

Because this isn’t just the room where your baby will sleep.

It’s where you might feed them at 3am with tired eyes, a postpartum body and a heart that is learning a whole new kind of love.

It’s where you might sit in the half-light wondering if you’re doing any of this right.

Where you’ll rock, feed, pace, shush and soothe.
Where tears might fall onto the top of their tiny head.
Where you might feel completely overwhelmed one night… and wish you could freeze time the next.

It’s where you’ll slowly learn them.

And perhaps, in some ways, learn yourself all over again too.

So amongst the cot sheets, changing mats, sleep sacks and all the beautiful things you’ve chosen for your baby…

we want you to put something in this room for you.

A book you love.
Words you need to hear.
A lamp that makes the 3am darkness feel softer.
A plant that brings a little life and peace.
A postpartum caddy filled with things that care for you while you care for them.

Because when you’re preparing your baby’s nursery, we don’t just want you to ask:

“How do I want this room to look?”

We want you to ask:
“How do I want to feel here?

You belong in this space too.
We’re Gem & Eve from a paediatric nurse-led baby and child sleep team, and we believe your baby’s sleep space should hold you too.

So tell us…

What five things would you choose just for you? 👇🏼

Address

Bedford House, 69-79 Fulham High Street
London
SW63JW

Opening Hours

Monday	9am - 5:30am
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

https://www.thebabyshow.co.uk/excel?utm_source=facebook&utm_medium=social&utm_campaign=tbsexcel26visprom&utm_content=vis

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