19/09/2026
MIAMI, IN COLOUR.
For VAARA’s ICONS campaign, the concept started with a reinterpretation of 1960s colour-blocking through a clean, contemporary lens.
Miami gave us the setting - bold architecture, strong colour, retro cars and changing locations, all chosen to complement the collection rather than compete with it.
Three days of shooting with Daphne Groeneveld and Mieke Visser, creating one distinct visual world.
FashionProduction CreativeProduction MiamiProduction CampaignProduction LocationScouting