Sweet&Chilli

Sweet&Chilli Fusing high-end hospitality with distinctive design. LDN - SYD - LA - NY - BRS We are Sweet&Chilli.

We connect the dots between creative campaigns, strategy, brand experience, and event production to create award-winning ideas, experiences, and marketing campaigns for brands. THE GLOBAL DRINKS AGENCY connecting the dots between drink strategy, trade advocacy and consumer experience, to create award winning events, ideas and marketing campaigns for drinks brands.

The Oracle is serving 🤏⁠⁠We were proud to produce this month’s Pride event, Drag Raise at Diageo’s  London HQ.⁠⁠From pro...
19/08/2026

The Oracle is serving 🤏⁠

We were proud to produce this month’s Pride event, Drag Raise at Diageo’s London HQ.⁠

From proposal to curtain up, our experiential team worked hand-in-hand with Diageo to turn a space usually reserved for internal gatherings into something weird, wonderful, and totally transformed, elevating every touchpoint with charisma, character, and a healthy dose of woo-woo. ⁠

We were tasked with creating a fortune teller booth for Seyance, with our interior designers elevating the touchpoints throughout the space. Our team also ran the show behind the bar, shaking bespoke cocktails at our custom-built installation, complete with branded design details throughout.⁠

13/08/2026

St-Germain Spritz season is still in full swirl 🌸🍐

We’re down at the Covent Garden pop-up with the our talented St Germain Sommelier

Fresh drinks served in the comfortable shaded area with ice cold refreshing St Germain operated by the


Come say hi and sip in the sunshine everyday until Friday the 21st of August in Covent Garden ☀️

07/08/2026

Still not over the World Cup energy 🥹⚽️🍹

Sweet&Chilli ran concessions & VIP hospitality at FIFA Fan Fest in Venice Beach, and honestly, we’re already missing it!

The crowds... The chants... The last-minute goals. We poured through every second of it 🔥

05/07/2026

Lights out and away we fly 🏎️ 🪽

The Red Bull Pole Position bar is the epicenter of energy at Silverstone 2026!

Production & Build

26/06/2026

Bringing the spirit of Sueños to life, one detail at a time. 🌺✨

For our partnership with Red Bull at Sueños, the Sweet&Chilli team transformed the festival trailer experience through custom décor, themed wall installations, and a menu of authentic Spanish-inspired cocktails designed specifically for the activation.

From concept to ex*****on, every element was crafted to immerse guests in the energy and culture of the weekend. 🍹🎶❤️‍🔥

22/06/2026

Over & out for another year with Club Riviera X 🌞🥂

16/06/2026

Londoners, who’s hungry!? (and thirsty) 😏You know where to find us 🍸

10/06/2026

MOBILE ATHLETE HOUSE! 🤝Six days. One fully branded RV. Two superstars. ✔️

From wrapping an RV for Nike’s first sponsored pickleball athlete, Anna Leigh Waters, and tennis legend Andre Agassi, to stocking it with elevated hospitality touches like eucalyptus towels and Hyperice performance recovery equipment. The Sweet&Chilli team brought this activation to life from concept to ex*****on in less than a week. 

Fast timelines. Flawless ex*****on. That’s how we do it. 🎾🚐✨

05/06/2026

We’re here for scroll-stopping content, and scroll-stopping content only.

Let’s talk.

Creating the drinks & getting to bring them to life, with the Havana Club Serve Content Suite   Following the success of...
20/05/2026

Creating the drinks & getting to bring them to life, with the Havana Club Serve Content Suite

Following the success of Sweet&Chilli’s Global Serve Strategy, we brought the drinks to life in three formations. The global content suite comprised three key elements, covering the entire content suite to be used across HC’s Global Communications. Three key pillars; Lifestyle, Moodshots & Educational.

Snaps 📸

Swipe to see the 2026 Lookbook.

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London

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