Sweet&Chilli

Sweet&Chilli Fusing high-end hospitality with distinctive design. LDN - SYD - LA - NY - BRS We are Sweet&Chilli.

We connect the dots between creative campaigns, strategy, brand experience, and event production to create award-winning ideas, experiences, and marketing campaigns for brands. THE GLOBAL DRINKS AGENCY connecting the dots between drink strategy, trade advocacy and consumer experience, to create award winning events, ideas and marketing campaigns for drinks brands.

Never too much pink, ever.⁠⁠The McCo Beauty launch in London brought every shade of pink you could imagine. The experien...
17/11/2025

Never too much pink, ever.⁠

The McCo Beauty launch in London brought every shade of pink you could imagine. The experiential design thought beyond the brief, focusing on touch points of the event and at the core of this, elevation. Curating a menu that allowed for seamless service matched with elegant and details. ⁠

Scale your next event with our experiential design team, from exterior to interior to design and production led right down to service - 360 is our north star approach, always.⁠

Let’s create something unforgettable, slide in to [email protected]

Event Dressing | Design | Curated Hospitality ⁠

TREND REPORT DROP: DESIGNING DESIRE⁠⁠Let’s talk about where Fashion Meets Spirits. How drinks brands are embedding in fa...
13/11/2025

TREND REPORT DROP: DESIGNING DESIRE⁠

Let’s talk about where Fashion Meets Spirits. How drinks brands are embedding in fashion, culture & lifestyle.⁠

In 2026, drinks brands will increasingly operate like fashion houses: building cultural capital through aesthetics, partnerships and experiences that resonate far beyond the glass.⁠

Ready to talk with the team who live and breathe these trends and are ready to integrate your next big brand move with them. Get in touch.⁠

📩 [email protected]

Enter The Flavours of Ireland Emporium with Guinness Storehouse & Sweet&Chilli⁠ ⁠The team brought the Flavours of Irelan...
10/11/2025

Enter The Flavours of Ireland Emporium with Guinness Storehouse & Sweet&Chilli⁠

The team brought the Flavours of Ireland to London to celebrate 25 years of the Guinness Storehouse brand portfolio from the Isle of a Thousand Welcomes. The experience was warm, fragrant and earthy.⁠

Guests were greeted with a welcome Sip of Smithwick’s Ale and a sensory moment exploring grain, wheat and barley—inviting them to smell, touch, and really feel the craftsmanship behind the brew.⁠

Our Roe & Co Whiskey Bar immersively celebrated The Spirit of the Pear, with drinks served alongside an exploratory self-granish station for the perfect picture. And finally, guests savoured the creme de la creamy pint of Guinness at the Celebration Bar.⁠

Event Design | Bar Operations | Guest Experiences |⁠

Want to create something unforgettable, get in touch [email protected]

Ready for round two! This year we hosted the second edition of Havana Cocktail Competition Maestros (HCCM). The global t...
06/11/2025

Ready for round two! This year we hosted the second edition of Havana Cocktail Competition Maestros (HCCM). The global trade advocacy programme, celebrating the creativity, skill, and spirit of the bartending community with Havana Club⁠.⁠

Building on the success of HCCM #1, the Berlin Regionals brought together 15 teams from across the globe for two days of challenges, collaboration, and cultural connection. From cocktail mastery to mentorship, education to Cuban heritage, HCCM continues to unite and inspire our global bartender network.⁠

We’re proud to be part of this growing journey once again, making HCCM an even bigger celebration of community, creativity, and culture.⁠

Advocacy | Strategy | Experience | Production⁠

21/10/2025

What a weekend 🏁✨ From start to finish, the Sweet&Chilli team was proud to deliver world-class hospitality in the Paddock Club at Formula 1 Austin. Thank you to everyone who made it an unforgettable experience. See you in Vegas! 🏎️💨

18/10/2025

From the track to the table, excellence is in the details 🏁✨ The Sweet&Chilli team is bringing world-class hospitality to the Paddock Club at Formula 1 Austin. Wish you were here to experience it with us!

Say hey to Becca 👋 our new Experiential Designer at Sweet&Chilli UK.⁠⁠She’s got 10+ years of crafting spaces that are im...
18/09/2025

Say hey to Becca 👋 our new Experiential Designer at Sweet&Chilli UK.⁠

She’s got 10+ years of crafting spaces that are immersive, human-centred and sustainable — from retail design and F&B environments to large-scale brand worlds such as Cazcabel, Snap, Nike, HOP, Westfield, Netflix. ⁠

Becca’s all about designing experiences that don’t just look good, but feel good — prioritising well-being, connection and leaving a lasting impact.⁠

We can’t wait to see how she shapes the spaces (and vibes) we create next!⁠

Swipe to sparks her inspiration!⁠

18/09/2025
20/08/2025

From shaking up refreshing mocktails to keeping the vibes high, Sweet&Chilli brought the flavor to Red Bull’s Dusty Disco at Lollapalooza. The star of the show? Our ice-cold Red Bull slushies- keeping the disco energy alive all weekend long. 🪩🍸✨

🌹SEE YOU TOMORROW 🎶 Rose Avenue Records x Mate Maker Co presets - RÜFÜS DU SOL Happy Hour — powered on the ground by our...
15/08/2025

🌹SEE YOU TOMORROW 🎶

Rose Avenue Records x Mate Maker Co presets - RÜFÜS DU SOL Happy Hour — powered on the ground by our Sweet&Chilli EXP team.

brb, events team are just recovering from the festival weekend ⛺️
05/08/2025

brb, events team are just recovering from the festival weekend ⛺️

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Sweet&Chilli Drinks

Sweet&Chilli is a global specialist drinks agency offering a unique range of tailored services to the events, drinks and hospitality industries.

Our philosophy is simple... a drink is not just a drink, it’s an experience.