Mason Events

01/12/2022

What a powerful opening day to dive into the world of business connections and events. Thank you for inviting as the hosted buyer to IBTM Barcelona. Such a joy linking up with my industry colleagues and friends.

IBTM World 2022 is off to a strong start with thousands of exhibitors from around the world upping their game. This year's show is out to inspire the events world to deliver exceptional experiences from 2023. For over 30 years, IBTM World has been providing the global community with the inspiration, business connections and content you need to create world-class events for our associations and customers.

#2022

06/05/2021

【Read More: https://masonevents.com/guidance-events-during-covid-19/ 】

On April 28, the ACC Liverpool Exhibition Hall (ACC Liverpool) hosted the offline business event Change Business For Good, with more than 1,000 representatives attending the event. This is the first commercial event held in the UK without Covid-19 protection measures since the all-British blockade in March last year.

This offline business event is part of the British Government's Events Research Programme ("ERP"), which aims to allow visitors to safely return to indoor venues to participate in events as the restrictions on COVID-19 activities are gradually relaxed.

08/04/2021

【Read more: https://masonevents.com/zh/7-steps-to-content-marketing/ 】

What do you think when you think of "content marketing"? Is it Weibo? Social media posts? YouTube video? Although all of these are included, there is much more to content marketing. Because content marketing has existed for many years, even before the Internet, and all of this can be attributed to "storytelling." Imagine... are you more likely to focus on interesting stories about how products can help someone or even change their lives than rigid promotional ads? Although content marketing has existed for many years, with the help of the Internet and social media, companies have more opportunities than ever to present content to audiences.

Once content marketing is applied to commercial purposes, it is an extension of your company's brand spirit, your business purpose, and the value you want to deliver.

Still worrying about how to plan content marketing? Mason Events will teach you seven steps to create trustworthy marketing content.

01/04/2021

【Read more: https://masonevents.com/zh/events-revive/ 】

With the announcement that the UK is moving to lift restrictions by the summer, Mason Events wanted to examine what audiences will be looking for from brands as they begin to re-engage with live experiences.

18/03/2021

【Read more: https://masonevents.com/zh/4th-consumer-era/ 】

Question: MUJI, Tesla, vegetarian "Future Burger", shared office, what are the common points of these four things?

Answer: They are all typical representatives of the "Fourth Consumer Era"!

In the Fourth Consumer Era, mass shopping no longer simply pursues material things to satisfy themselves, but finds themselves through consumption, and thinks about the meaning of life and understands the meaning behind the brands. For example, MUJI symbolizes simple life and breaks away, Tesla is an environmentally friendly choice for self-driving travel, and "Future Burgers" are vegetarians to save the planet, and so on.

08/03/2021

👉Happy International Women's Day!👈

A beautiful woman draws strength from troubles,
smiles during distress
and grows stronger
with prayers & hope.
You are one of them
Wishing you a very Happy Women's Day!

05/03/2021

【Read more: https://masonevents.com/zh/increase-ig-reach/ 】

To run Instagram well, it is not only necessary to plan account positioning, content and image design but also to learn how to increase the reach of posts in order to obtain more organic reach.

Based on the research, actual measurement and discussion results of marketers with reference to the Mason Events, we have summarized these detailed four tricks for everyone.

要经营好IG不单要规划好帐户定位，内容以及图片设计，也需要学会如何提升贴文触及率，以获取更多的自然触及数（organic reach）。

根据英国梅森会展的研究、实测与参考国外行销人员讨论结果，归纳出这篇一次详解四招给大家。

02/03/2021

【阅读更多：https://masonevents.com/zh/trade-fair-revive/ 】

随着全球疫情趋稳，疫苗加速接种，给各大行业复苏带来信心。英国也将在6月21日之后，逐步恢复会展和活动行业。

感谢《中国贸易报》第一时间发布前沿信息，表示全球复展的良好迹象。感谢《中国贸易报》对梅森会展管理公司CEO郑喆的采访，感想颇深。在征得同意后，“英国梅森会展”予以转载，以飨读者。

25/02/2021

🎉🎊🏮Mason Events wish you all a very Happy Lantern Festival. 🏮🎊🎉

Celebrated on the 15th day of the first Chinese lunar month, the Lantern Festival traditionally marks the end of the Chinese New Year (Spring Festival) period. It's Friday, February 26 in 2021.

People will go out to look at the moon, send up flying lanterns, fly bright drones, have a meal, and enjoy time together with family and friends in parks and natural areas.

The Lantern Festival is the last day (traditionally) of China's most important festival, Spring Festival (春节 Chūnjié /chwn-jyeah/ a.k.a. the Chinese New Year festival).

After the Lantern Festival, Chinese New Year taboos are no longer in effect, and all New Year decorations are taken down.

The Lantern Festival is also the first full moon night in the Chinese calendar, marking the return of spring and symbolizing the reunion of family.

25/02/2021

Everything you need to know about Lantern Festival

17/02/2021

【Read more: https://masonevents.com/zh/asmr-marketing/ 】

The ASMR sensory experience marketing, which breaks away from traditional thinking, has emerged in 2019-2020, and it is ranked 4th in YouTube's most popular search keywords in the world! What exactly is ASMR marketing? How can you grasp this new marketing opportunity?

跳脱传统思维的ASMR 感官体验营销，2019-2020年度拔地冒起，更在YouTube全球热门搜寻关键字排名第4！到底ASMR营销是什么？你又能如何把握这种崭新的营销机会呢？

Sorry, this entry is only available in Chinese 中文.

10/02/2021

🏮🎊Mason Events would like to wish you a very happy and prosperous year ahead!🎉🧧

Bring on Chinese New Year 2021!