27/07/2026
Farnborough Air Show is always a treat for the eyes & ears.
Vertical Aerospace Ltd. showed what full commitment looks like: the first eVTOL ever to fly & transition in the show's 78-year history. When you've genuinely got something new to show, or better still prove, going all-in earns every penny.
If you would rather keep the costs lower here are some ideas:
Speaking: either by hosting or participating in a panel, is some of the cheapest credibility on site, providing fantastically reusable content at an organisation level and also a good personal brand boost for the individual.
Lounge Space: If you don’t have something physical to show, or lack the brand power to pull people in, be useful; build or sponsor a refreshment or lounge space, & provide those most precious commodities of chargers & air-conditioning! Dwell time will be high, badges get scanned, & you earn face time as the bringer of water, coffee or something stronger.
Receptions: either on-site or adjacent to exit routes, cut the time & build commitments while – if you gate loosely – you’ll end up chatting to people who would never normally seek you out. A few dozen beers for the freebie-hunters is well worth the price for that one conversation or subsequent follow-up with someone you'd otherwise never cross paths with, & who'd likely ignore a cold reach.
If you’re thinking of exhibiting for the first time, or looking to drive more value from subsequent exhibitions, Zirstar are always happy to chat through some different options & approaches that fit your time & spend profile.
Receptions