22/08/2026
I saw a post in a wedding content creators group that grabbed my attention...
This BS response pi**ed me off!
Why?
Because it's all about Them!
Their priority was tagging/crediting themselves and how they can raise their own profile from someone else's wedding.
The key focus, ALWAYS, is the couple and the shots that can be captured for THEM.
It's their day, and amongst photographers, videographers and content creators the aim of that team, no matter who they are or how many of you there are, is to work collaboratively to ensure that collectively the couple get maximum value in what they receive.
This selfish perspective and self interest is exactly why content creators get a bad rep - you're not here to have a laugh and just capture fun videos YOU can post on socials - you are delivering a service.
Although I agree too many people on a wedding day doesn't work (depending on how big the wedding is) but there are ways to go about it.
Each vendor should not all be fighting for that same shot - they should be working collaboratively.
The mindset is that each person has to be focused on the couple at all times - that's not the aim.
And this is why, I feel, a lot of content creators starting out get a bad rep. They submerge in what they are doing too much, forgetting the bigger picture.
Change your mindset, think collaboratively, yes get them awesome fu***ng shots, but put the couple first...
And photographers/videographers that don't like change and newbies being on the scene - content creation is not a fad. It is here to stay and it's a fantastic service offering to couples.
There are some incredible content creators out there.
Be accepting of them on the day, collaborate with them and more importantly coach them in being better so we can keep giving our couples incredible memories of their day.
