27/03/2023
Twitter, Instagram, emails, and promos! How do you make the most of ALL the content you gather at an exhibition?🤯
When you’re exhibiting, you should take advantage of every promo opportunity on the exhibition website and any free brochure space offered. And if you think you can get a good ROI on it, you might also want to consider paid sponsored space, whether that’s in the exhibition brochure or sponsoring the café.🤝
If you’ve made your marketing materials generic rather than specific to the event, any spares you have left after the exhibition can be used elsewhere, so they aren’t wasted. But you can also look at any new content you created for the exhibition and see where you can repurpose that, perhaps to create new blog posts – including one about how the exhibition went. 👩💻
Read our blog post for additional tips!📲