04/08/2026
For Nike ACG Wyrd in the Wild, we were delighted to work with our client Canoe to deliver the fabrication and installation of the event across the stunning C A M P W E L L F A R M site in Wiltshire.
From accommodation and wayfinding signage to a playful directional totem, every touchpoint was designed to help guests navigate the experience while complementing the natural surroundings. We also had the pleasure of styling The Outpost, the central hub where guests could explore and sample the latest Nike ACG collection.
Over two days, media and guests immersed themselves in the next chapter of Nike ACG, putting technical apparel and footwear through their paces across trail runs, river crossings, hill hikes and camp life in the British countryside. It was an event built around experiencing products exactly where they’re designed to perform.
A huge thank you to Canoe Inc. for trusting us to bring our part of the experience to life. Projects like these remind us why we love what we do combining thoughtful design, quality fabrication and a real sense of place to create memorable brand moments.
Here’s to many more adventures.