11/05/2026
Our biggest announcement yet… Primavera is heading to Sicily! 🇮🇹
We are incredibly excited to be taking our skills overseas this summer to work on destination weddings across Sicily and Italy. Val, Creative Director & Founder of Primavera, will be working alongside the very talented in some truly beautiful locations.
After a lot of hard work, resilience, commitment, long days - and even moments of burnout - we’re so happy to see our dream continue to grow beyond what we ever imagined it to be. This journey has always been about more than achievements, it’s about creating a lifestyle and doing what we genuinely love! Here’s to building dreams that aren’t just about what we can achieve but also about what makes us happy.
Influenced by Italian floral design from the very beginning, creating designs in the places that shaped Primavera’s style, feels truly full circle.
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This is not the end of Primavera but just the very beginning! As we prepare to take our business into a new direction, please note a few temporary changes-
• Our retail floristry diary will temporarily close from May. We’ll continue taking bookings for the meantime, with all deliveries and collection finishing on 15th May. We will look to re-open this as soon as we possibly can.
- Whilst our 2026 diary for Weddings & Events in the UK is near maximum capacity, we will continue to take enquiries for weddings, events and through to 2027/2028 and do our best to accommodate what is possible. Our team will get back to you as soon as we possibly can but please allow for a slower response time during our busy season!
- We will also continue to take all enquiries for Christmas 2026 installations, although we will have a more limited booking window this year. Please get in touch to receive our new 2026 brochure or to book your re-install (p.s we know it’s only May)!🥲
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To all of our customers for supporting us and getting us this far - thank you! Your support means the world and we cannot wait to share this next adventure with you all very soon.
Always,
Val ~ Primavera🌿
- Creative Director & Founder