MediaLab

MediaLab Video content creators that know how to get you and your message noticed!

25/06/2026

People don’t expect to become a 1920s Gatsby character when they arrive at a gala dinner.
That’s exactly why this works.

One of the biggest challenges event organisers face is creating something guests haven’t seen before.
Not just another photo, something unexpected.

Thats why the Gatsby Casino AI Portrait Experience works so well. It transforms guests into glamorous Gatsby-inspired characters, creating artwork that feels more like a keepsake than an event photo.
And that’s often the difference. People don’t just take part. They talk about it afterwards.

Planning a gala dinner or awards ceremony? Book a consultation and let’s create something your guests won’t forget.

23/06/2026

ATTENTION EVENT ORGANISERS!!!

Stop assuming attention equals engagement because it doesn’t.

People can look at something without ever interacting with it.
That’s why we’re seeing more organisers introduce experiences that require guests to actively participate rather than simply observe.

That’s why we created Interactive Puzzles. A live photo and AI experience that creates a fully personalised, branded output for every single guest - unique to them, shareable instantly.

Created to grab attention and encourage participation.
What makes it effective is the curiosity factor.
People simply want to see what happens next.
And that’s often what keeps them engaged.

Perfect for conferences, exhibitions and educational events.

Have you noticed this at events?

21/06/2026

Large events create a unique challenge. How do you engage guests who are constantly moving?

At fan zones, public events and festivals, people rarely stand in one place for too long. There’s already so much to see.
That’s why roaming booths are becoming so popular.

Instead of asking guests to visit a particular area, the experience moves through the crowd, allowing more people to participate naturally throughout the event.

More reach.
More interaction.
More content.
And a better experience for guests.

Sometimes the easiest way to increase engagement is simply bringing the experience to the people.

Read our latest blog: The Rise of Roaming Experiences: Why Events Are Moving Beyond Traditional Setups.

For years, event experiences have been designed around a simple idea… put it in one place and wait for people to come to...
18/06/2026

For years, event experiences have been designed around a simple idea… put it in one place and wait for people to come to it.

But what happens when guests miss the experience? If guests have to leave conversations, walk across a venue or stand in a queue, many simply won’t engage. Some may not even know the experience is even there.

Event organisers should now be asking ‘Should guests come to the experience, or should the experience come to the guests?’

That’s one of the reasons roaming photography, roaming video and roaming photo booths are becoming more popular across festivals, corporate events, fan zones and brand activations.

Are roaming experiences the future, or do traditional setups still have their place?

Want to know more check out our full blog today, link in BIO.

17/06/2026

For years, event photography happened in one place.
Guests found the photographer.
Posed for a photo.
And moved on.

But we’re seeing more event organisers choose a different approach.

Roaming photography allows moments to be captured throughout an entire event, from networking and conversations to celebrations and candid interactions.
No fixed location.
No queues.
No interruption.

Just natural moments captured as they happen.

It’s one of the reasons we’re seeing growing demand for roaming experiences across awards ceremonies, corporate events, festivals and brand activations.

Want to find out more about roaming photography? Drop us a message and we’ll get back to you.

17/06/2026

For years, event photography happened in one place.

Guests found the photographer.
Posed for a photo.
And moved on.

But we’re seeing more event organisers choose a different approach.

Roaming photography allows moments to be captured throughout an entire event, from networking and conversations to celebrations and candid interactions.
No fixed location.
No queues.
No interruption.
Just natural moments captured as they happen.

It’s one of the reasons we’re seeing growing demand for roaming experiences across awards ceremonies, corporate events, festivals and brand activations.

Read our latest blog to discover why roaming experiences are becoming one of the biggest trends in event engagement.

14/06/2026

A quick look back at the NI Beauty Excellence Awards 2026.

- 126 video sessions.
- 268 guests featured.
- 16,624 impressions generated.
But the real success was seeing guests engage, share, and talk about the experience throughout the night.

That’s what happens when an activation feels relevant to the audience attending.

Planning an event this year? Start by asking what your guests will actually remember and then drop us a message and we can help you execute it 🙌🏽

11/06/2026

Listen, we get it, not all event content gets shared.

The best-performing content usually has three things
* It looks great.
* It feels personal.
* It captures a moment people want to remember.

That was the thinking behind this year’s Beauty Excellence Awards activation.

Create something guests would be excited to receive and show off.

Here’s a collection of our favourite gifs. Would you share this?

One question event organisers should ask themselves every year“What have we added for the guests who came last time?”The...
10/06/2026

One question event organisers should ask themselves every year
“What have we added for the guests who came last time?”

The venue might be the same.
The format might be the same.
The audience might be similar.

But people still want something new to experience.

That’s why so much thought goes into the details behind the scenes.

At the NI Beauty Excellence Awards 2026, we spent a day building and testing a cinematic slow-motion experience designed to create another memorable moment within an already successful event.

Because the best events evolve with the times.

ExperientialEvents

Address

Antrim

Alerts

Be the first to know and let us send you an email when MediaLab posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share