Empreinte Ephémère

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Direction Artistique | Design d'Expériences
pour des événements de marque, des lieux d'hospitalité, des restaurants gastronomiques, et des mariages à destination en Provence et la Côte d'Azur.

09/06/2026

THE ART OF GATHERING

Some weddings follow traditions.

Others create their own.

This one was one of them.

A château chosen for its soul.

A turquoise corset dress.

A Paris-Brest served during the cocktail.

Every choice said something about them.

What I admired most about this wedding was the freedom with which they created it.

The freedom to make unexpected choices, always true to who they are.

The couple had a very clear vision of what they wanted to experience and what they wanted their guests to feel.

A personal vision.

A bold vision.

A vision that followed its own path.

My role was to give structure to that vision and make it smooth, possible and enjoyable for everyone.

A wedding imagined as a creative project.

Today, what I remember most is this rare feeling of seeing a wedding that followed its own rules.

Experience coordination
Photographer
Venue
Dress .archive
Veil
Catering
Stationery .cards
Florist
Furniture
Muah

Creative vision . Atmosphere . Experience . Personality . Sensation

HERSome women already carry a world within them.A natural elegance.A confident femininity.A presence that inspires.Giuli...
04/06/2026

HER

Some women already carry a world within them.

A natural elegance.
A confident femininity.
A presence that inspires.

Giulia is one of those women.

She doesn’t try to be elegant.
She simply is.

She doesn’t try to embody a universe.
She carries it naturally.

It could easily be mistaken for an editorial shoot.

Yet everything is real.

My role as an art director was simply to reveal what was already there within her.

Her presence.
Her grace.
Her personality.

Then let everything else follow naturally.

The softness of Provence meeting Italian sophistication.

A feminine elegance expressed through both details and presence.

This is also what I love most about my work :

Revealing a personality through aesthetics, atmosphere and sensation.

Because in the end, everything becomes coherent when the universe grows from the person it is telling the story of.

Thank you, , for your trust, your energy and your naturally inspiring presence.

And thank you to the photographers .studio for their sensitive eye and their ability to capture these details, gestures and moments that bring this story to life.

Featured in

Art Direction & Planning
Photographer .studio
Content creator .rarities
Filmaker .w
Dress
Makeup .makeup
Hairstylist
Shoes
Designer floral
Stationery
Venue .claudie

Provence . Italian . Elegance . Feminity . Sensation . Art Direction . Quiet luxury

WHAT SHAPES MY PERSPECTIVE For a long time, I didn’t realize that my perspective was probably my greatest asset.An archi...
02/06/2026

WHAT SHAPES MY PERSPECTIVE

For a long time, I didn’t realize that my perspective was probably my greatest asset.

An architecture.
A light.
A texture.
A shape.
A sensation.

I photograph countless things.
Not because they are directly connected to a project.
Simply because they nourish the way I see.

Over time, my eye becomes sharper.
More demanding.
More precise.

And today, I realize that it is probably my greatest value.

Because, in the end, we can do the same job, respond to the same brief, work in the same place.

But we don’t perceive things in the same way.
And that perception makes all the difference.

It is what creates a sensitivity.
A signature.
An experience.

My ambition is to keep pushing this search further.

More sensation.
More immersion.
More emotion.
More experience.

My perspective is still evolving.

And that is probably what makes it so valuable.

These images are a few fragments of it.

Set Design

Direction artistique . Scénographie. Matières . Lumière. Texture . Architecture. Empreinte

WHAT REMAINS These images still move me.They manage to preserve a feeling, a presence, almost untouched by time.And I al...
18/05/2026

WHAT REMAINS

These images still move me.

They manage to preserve a feeling, a presence, almost untouched by time.

And I also owe that to the photographer’s sensitive eye, who managed to capture through her images something that is not so easy to convey : a silent emotion, an energy, an imprint.

At the time, I wasn’t speaking about art direction yet. Still, I was already working with a particular attention to materials, light and the balance of a space.

Some experiences leave a deeper trace than others when they are built together with trust, sincerity and mutual commitment. The strongest projects are born from a real relationship of trust.

I put so much of myself into this project, sometimes far beyond my comfort zone. And even today, I realise how much this creative vision was already an essential part of the way I create.

Four years later | Francis & Yamina.

Photographer
Art Direction
Design floral .fleuriste

Art direction - French wedding

WHITEFour days, in an intimate setting.Time to settle in, reconnect, and let exchanges unfold.White.A constant presence....
04/05/2026

WHITE

Four days, in an intimate setting.
Time to settle in, reconnect, and let exchanges unfold.

White.

A constant presence.
Placing everyone on the same level.
Soothing. Reducing visual noise.

The eye shifts elsewhere:
to gestures, materials, moments.

The scenography doesn’t seek attention.
It follows the rhythm.
It leaves space.

A slower pace. More intentional.

The experience unfolds over time.

Art Direction
Photography
Film .w
Venue
Catering x .clement
Furniture & Rental decoration

slow luxury - experience design - immersive experience - minimal aesthetic - art direction - visual coherence

29/04/2026

SCOUTING,TASTING, SELECTION.

Welcoming a bride from New York,
taking the time to explore, adjust, refine.

On site, perspectives meet.
Ideas are confronted.
Choices become clearer.

Each space is questioned.
Each detail is tested.
Each decision shapes what comes next.

Rhythm, flow, balance, everything starts to align.

This is a key moment in the project,
where decisions take their full importance,
and where what will be experienced begins to take shape.

Provence, France.

curated weddings - guest experience - hospitality

MAKING SPACE CLEARAdjusting lines.Working on spacing.Removing rather than adding.Because the strength of an event doesn’...
23/04/2026

MAKING SPACE CLEAR

Adjusting lines.
Working on spacing.

Removing rather than adding.

Because the strength of an event doesn’t only lie in what is created, but in how it is made readable.

A project carried by a rare energy,
honest, human, deeply grounded.

And the trust that allowed everything to fall into place.



Rendre un espace lisible.

Ajuster les lignes.
Travailler les espacements.

Retirer plutôt qu’ajouter.

Parce que la justesse d’un événement ne tient pas uniquement à ce que l’on crée,
mais à la manière dont on le rend lisible.

Un projet porté par une énergie rare, très juste, très humaine.

Une confiance donnée,
essentielle pour que tout trouve sa place.

realstory claudie fleuriste


spatial composition - structure and rhythm - light and material - minimal approach - weddings - hospitality - experiences

MAKING SPACE CLEARAdjusting lines.Working on spacing.Removing rather than adding.Because the strength of an event doesn’...
23/04/2026

MAKING SPACE CLEAR

Adjusting lines.
Working on spacing.

Removing rather than adding.

Because the strength of an event doesn’t only lie in what is created,
but in how it is made readable.

A project carried by a rare energy,
honest, human, deeply grounded.

And the trust that allowed everything to fall into place.



Rendre un espace lisible.

Ajuster les lignes.
Travailler les espacements.

Retirer plutôt qu’ajouter.

Parce que la justesse d’un événement ne tient pas uniquement à ce que l’on crée,
mais à la manière dont on le rend lisible.

Un projet porté par une énergie rare, très juste, très humaine.

Une confiance donnée,
essentielle pour que tout trouve sa place.

realstory claudie fleuriste


spatial composition - structure and rhythm - light and material - minimal approach - weddings - hospitality - experiences

REGARDMy eye has evolved over time.Today, I am drawn to light,to shadows, to cracks, to lines.To colors, to architecture...
19/04/2026

REGARD

My eye has evolved over time.

Today, I am drawn to light,
to shadows, to cracks, to lines.

To colors, to architecture,
to compositions and balance.

It’s instinctive.
And it shapes the way I see.

I draw inspiration from everything around me.

Not to replicate,
but to understand what moves me.

To refine. To deepen. To sharpen.

Everyone develops a sensitivity.
A way of seeing.

This is mine.

This is where everything begins.

Long before a project,
long before a scenography.

There is this eye.

And it guides every creation.

For something to feel right,
it has to resonate.

Artistically.




A SPACE APARTAt night, space shifts.The ephemeral architecture,designed and built around the guest experience,takes plac...
03/04/2026

A SPACE APART

At night, space shifts.

The ephemeral architecture,
designed and built around the guest experience,
takes place within a private estate in Provence.

A space apart,
set in the middle of olive fields.

A suspended moment in time,
where light structures the space.

A place of your own.

Confidential.

Photo Provence and Paris wedding photographer
Art direction Séraphine | Creative & Art Director



Adresse

Vedène
84000

Heures d'ouverture

Lundi 09:00 - 21:00
Mardi 09:00 - 20:00
Mercredi 09:00 - 21:00
Jeudi 09:00 - 21:00
Vendredi 09:00 - 21:00
Samedi 09:00 - 14:00

Téléphone

+33652621771

Notifications

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