Faye Cardwell : Strategy - Communication - Events

Startseite
Deutschland
München
Faye Cardwell : Strategy - Communication - Events

Website

Marketing & Communication Strategist I Event & Wine Pro 🍷
Helping businesses connect with the people who count, authentically.

Marketing & Communication strategist, Event & Wine Pro, helping businesses find the words and ways to make businesses easier and grow sales

23/10/2026

And that’s just a couple of weeks…
Food, w**e, work, friends… 😍

18/10/2026

22 years in w**e and now my first cheese project. 🧀 🤩

I’ve spent the last couple of months recruiting restaurants and cheese shops for a project that aims to get Italy’s 4th cheese more well-known in Munich.

A dedicated website, presentation dinner, media plan.. it’s only just started and is a tonne of fun…

If you don’t know it yet, I hope you will in the cheese week 😋

15/10/2026

Last night at the Asiago Cheese week launch dinner for journalists, influencers, participating cheese shops and restauranteurs, the question we heard was : but what does the alpine plateau of Asiago look like? My visit started at the Malga di Larici at 1600m asl where they make their own cheese, and passed by the Sacrario to commemorate those lost in the Great War (this was the front line between Italy and the then Austro-Hungarian Empire), the town centre full of small shops still run by passionate owners with beautiful products and well-curated shop windows (the Italy I found back in 2000), and then a visit at Caseificio Pennar. For me it felt like stepping back in time, a part of Italy still holding on to what Italy does best.

13/10/2026

Who goes to a 4 course w**e dinner on a Sunday night in the suburbs of Munich?

Apparently a lot of people 🤩. Over 40 guests attended Sunday’s event at IL Sommelier organised by Francesco Cacopardo to present the w**es of Ricasoli 1141 as part of the Celebrate Chianti Classico Official Page project.

We started with a Tuscan white, then enjoyed Brolio-Bettino with orichiette and wild boar ragu. Main course was paired with Castello di Brolio Gran Selezione and for dessert we had their Vin Santo with Creme Caramel.

The idea behind the Celebrate project was to give the importers of w**es already present in Bavaria the chance to create events and promotions to connect with consumers and during those events to tell stories that anchor what the black rooster and the w**es of Chianti Classico are about.

Francesco did a fab job of telling the legend of the black rooster which was met with some hearty chuckles. 🤭

There are still a couple of events left in the calendar. This coming Friday I’ll be at ‘s very cute Camatti Bar in Pasing where Fattoria Ispoli will host l’Aperitivo Grande with fresh Tuscan products and their w**es. It starts from 5pm. Come along if you’re close to Pasing.

Then on 28th October Paula from Le Miccine will be at Beetle Restaurant for a chefs table event with autumnal dishes. Tickets are still available on their website.

So can w**e dinners work on a Sunday evening? Absolutely.

Huge thanks 🙏 to IL Sommelier and Francesco Cacopardo and the company at our table for a thoroughly fun night out 🤩

26/09/2026

Special mention to the guys who get it 🤩🤩🤩

When we put the Celebrate Chianti Classico project idea together with. Chianti Classico Official Page the idea was to create a container for restaurants and w**e shops to develop events and promotions that would make sense for their business whilst also providing them with talking points to communicate about Chianti Classico and promotion through a dedicated website and a media plan. 🤩

I’ve spent the last week visiting participating outlets across Munich and have to highlight a couple who took the concept and made it work for them :

TiraTardi for working with the importer of Riecine to create two themed evenings with a special Tuscan menu. Result? The excuse for their customers to take a night off from Oktoberfest to join. Two almost-full evenings saved what can be a very quiet month and introduced their clientele to some new w**es.

Many other restaurants have Chianti Classico w**es by the glass during the period and special mention here has to go to Acetaia München | Italienisches Restaurant for updating their menu to add in blurb about Chianti Classico and including 3 Fontodi w**es by the glass at reasonable prices including a Gran Selezione 🤩

We also have 3 w**es shops taking part in the project and yesterday when I stopped by BOTEGHIN – Weine & Feines I was mightily impressed to see that they were already set up with the w**es from Orsumella and something ready to start a conversation with their clients who would be dropping in to buy something to start the weekend. 🍷

When people start having an excuse to talk about a w**e and a region, curiosity grows, the name come top-of-mind. This is quite definitely a team effort between w**eries, importers, gastronomy and retailers. I’ll be checking back in with them all over coming weeks to see what their impressions are.

20/09/2026

Whether you want to call it the first w**e appellation in the world or not, 310 years is a lot of history and perhaps the excuse you might need to revisit Chianti Classico…

Starting this Wednesday restaurants and w**e shops in Munich are putting on events, by-the-glass offerings and free try-before-you-buy tastings in w**e shops until the end of October.

Highlights to look out for

🍷 TiraTardi has a themed dinner this Wednesday and Thursday (some seats available on Thursday) pairing Tuscan dishes with w**es from Riecine

🍷 Sunday w**e dinner at IL Sommelier with Francesco Cacopardo and w**es from Ricasoli

🍷L‘Aperitivo Grande with brother sister duo from Fattoria Ispoli on Friday 16th at Camatti Bar Pasing with freshly made finger food and their modern interpretation of Chianti Classico

🍷To finish, Paola from Le Miccine will be at Käfer‘s Beetle for a Chef‘s Table event dedicated to autumnal flavours on 28th October.

More info on the website celebrate.chianticlassico.com fancy joining? Drop me a line 🤩

19/09/2026

A w**e-tasting without w**e producers, showcasing only w**es already available in Bavaria. All part of a project aimed at supporting the importers who already believe in the region.

No-one standing behind tables, importers mingling with their current or potential customers, the w**es speaking for themselves. It was a very different event, starting also with a presentation not about technical details of the w**es but about the approach and philosophy of the oldest w**e consortium in Italy.

Thanks to everyone who came, for your comments and your feedback. And thanks to Abbie Louise Photography for brilliantly capturing the feel of the day.

15/09/2026

How can a w**e tasting be useful if the w**e producers aren’t there?

Yesterday we did just that. Inviting trade only to come and taste 46 w**es from 20 w**eries and to hear about all the reasons why is worth coming back to…

Importers, gastronomy, a handful of press and w**e shop owners tasting side by side. Literally 😜

The feedback „the best Chianti Classico w**e event I’ve been to“. The w**e did the talking and they liked what they heard 🤩.

And this was just the start…

05/08/2026

I really wish more of the hospitality sector would listen to what people want…

85 percent of people who consume alc-free products, also drink alcohol (not sure where that number came from but I can understand it!). It’s not a case of only Gen Z‘ers not wanting to drink, people of all ages are opting into swapping between alcohol but finding these products in cafes, bars and restaurants is not easy - yet hospitality is crying out to at people aren’t spending money like they used to 🤔

These are just a few of the really good options I found at the Freyheit Festival in Munich ten days ago (and a few of them I bought as well 🤩)

Do you know any?

17/07/2026

It’s an uncomfortable truth - Passion isn’t a business strategy - in any sector. When people are looking for an alternative to alcohol, and looking to the people who they trust to find the good stuff, the best thing they can do is to find it…

And the best place to do that is at the in Munich’s Pineapple Park next weekend.

I went last year and found a whole new world of alcohol free products I would have never come across. This means that now when people in my circle look to me for alc-free recommendations, I have an idea or two.

The fair is open on Sunday, B2C focus (11-7pm) and Monday for w**e professionals and gastronomy. I have discount codes for both days so if you want one, drop me a comment and I’ll send it through.

Excuse the fluff up in the middle of the text 🫣. Just to prove it’s real 😜

W**e industry, alcohol-free beverages.

Adresse

Blumenstraße 4
Munich
80331

Website

http://www.fayecardwell.com/

Benachrichtigungen

Erfahren Sie als Erste/r von Neuigkeiten und Aktionen: Wir schicken Ihnen eine E-Mail, wenn Faye Cardwell : Strategy - Communication - Events etwas veröffentlicht. Ihre E-Mail-Adresse wird für keinen anderen Zweck verwendet, und Sie können sich jederzeit abmelden.