Faye Cardwell : Strategy - Communication - Events

08/06/2026

The best thing about living in Bavaria? For me it’s Pfingstferien 😍. Two weeks to enjoy the start of summer, switch off, relax and come back with energy to blast through to August…

Between trekking with lamas and alpacas, hiking down to the Tibetan bridge (way harder than they say 😂) visiting winery, enjoying a new-to-us resto, experimenting with the Kamado (the salmon and cauliflower were amazing, but I’m sure our neighbours aren’t so happy with all the smoke!), spending lots of quality time with family, I also had time to…

…. host the first session of The Momentum Circle which ended with exclamations of „I feel lighter and clearer on where my business is going“ 🤩🤩🤩

…. firm up a big project for the autumn involving wine shops, restaurants, wine bars and wine drinkers. Too often we concentrate on just the buyers and importers - we need to also remind drinkers why they should be drinking wine 🍷 so I’m super excited about this.

…. agree some promo work in another project I’m super excited about… more about that very soon.

Pfingstferien weeks rock - I totally get why Bavaria refuses to give them up 😜

07/05/2026

This is what working with me looks like.. small steps that get your business moving in the right direction…

The Momentum Circle is happening!! We start 26th May. Small group, twice monthly sessions on what’s important to growing your business until the first week of September. If you’re in the first 2 years of your adventure or at a point where you could do with some fresh ideas and inspiration to get it moving you’ll find strategy, clarity and accountability.. just drop me a DM and I’ll send you the details.

04/05/2026

A week ago I asked the question - what happens after the coffee?...
...After the business breakfast when you're sitting in front of your laptop staring at your sales page wondering why it's not bringing in sales, or one one of those mornings when you've got three ideas and no clue which one to actually go with.

That's the bit I struggled with when I was first starting out fifteen years ago. And after so many years of helping create an active community of female entrepreneurs in Munich, I know that those struggles are real and still keep so many women up at night. So I created something to take them away.

This is The Momentum Circle.

A small group for solopreneurs who already have an offer and a couple of clients, but are ready to grow their baby into a real business — and are really done trying to figure it all out alone.

Over four months, we'll work through everything that's actually keeping you stuck: pricing, offer design, visibility, consistency, client retention — and whatever else comes up. Two 90-minute live sessions per month, a private community, and access to me when you need it between calls.
We're talking small group, real focus on your own business - not just theory. You're not one in a crowd.

This is a beta round — which means the price is significantly reduced, and the people who join will help shape what this becomes. We'll get started in the week of 18th May..

As it's a beta version, I'm not pouring a tonne of energy in elaborate sales pages or funnels. I'll save my energy for putting together that's really useful for the people who decide to join. If you have a clear business concept and a couple of clients and are looking for some structure, clarity and accountability to get your business moving, this is for you.

Here's what one client had to say about working with me recently:
"In a few days I had 86 new subscribers and 2 new requests to work 1:1 with me. Your support got me out of analysis paralysis."
If this sounds like something you need, DM me and I'll send you the details. 👇

30/04/2026

In July 2015, I was sitting on my parents' sofa cuddling my newborn when I received an email request from my website from a Lebanese winery owner asking me to organise an event for him to develop contacts on the Munich market.

Did I feel like that I was something I could do? Absolutely not. But I said yes anyway and a decade later it’s become a fixed appointment in the calendar of my community of winelovers in Munich.

What started as a dinner with wine buyers and writers, soon morphed into a dinner for wine lovers who love discovering something new from a familiar face. Each year we visit a different restaurant, the lineup of wines changes slightly but the feel remains the same : a room full of people who love wine and a wine producer who loves people.

It’s an easy format for producers that realise that the magic lies in creating relationships with the wine drinkers. They’re the ones that’ll mention your name to their favourite wine shop, look for your labels when they hear your region, tell you what they really think of the wines and order cases to share with their friends at the end of the evening. There’s no hard sell. No minutiae into the technical aspects. The aim is to put stories and people first. Let people have fun and leave with a case full of wine from a memorable evening out.

In 2015 we were shouting about their IWC gold for the Family Reserve 2008, desperately trying to get people interested in Lebanese wine. Ten years on, people know who they are and look forward to dates like this.

If you don’t yet know them and are in Munich next Sunday 10th May, drop me a comment and I’ll send you the link. Last tickets are available.

Pic from last year's event 📷

29/04/2026

Theres one thing my community of winelovers knows to look out for this time of year…

Our annual evening of wine from when Wissam comes to town.

This year we’ll head to for a plant-based meal (which sounds amazing 😋) to accompany the five wines including the Family Reserve Chardonnay, the super fruity 9, and the latest vintage of the Chateau Heritage Chateau blend.

The best bit, we don’t dissect the wines, we enjoy them, alongside the person who made them. A wine producer who loves people in a room of people who love wine.

I only realised after that it’s Mothers Day but perhaps it makes for an alternative date night out? 🤩

If you’re in Munich next Sunday, book a ticket. Just DM me for link or comment below

And if you can’t make it but want to buy some wine, they’re available at 🤩.

15/04/2026

Heading home from a couple of intense days at Vinitaly.

It might be a moment of crisis but the producers who have clear branding, values and excellent wines are rising to the challenge because their wines are about the now and not about their story.

If you need a hand working out your messaging and what you need to be talking about, drop me a DM and let’s have chat whilst I’m in my quieter months 😁

28/03/2026

28th March is a special date for me…

It was 28.03.2020 - the first time I hosted an online wine dinner.
One wine producer in Italy ( ), me in Munich and 40 households scattered across Europe. No-one really knew what to expect but it was magic. I still remember that buzz as everyone came online.

Those times might have been about social distancing but we connected in ways we hadn’t before. We spent hours talking, getting to know each other. The wine producers joined us from their homes, enchanted us with their stories, sometimes sang to us like Jose Rallo - a memory I know so many carry so fondly….
wine was a business born from listening. There was no business plan. There was no time to plan. It was about listening and working out the best way to make something that people would love and they did.

The corporates came too - big big names. I hosted Christmas parties online for over 100 - all whilst serving my wine consortium clients and managing a little one home from school…

So the lesson - listen. Give people want they want. Give them connection. Authenticity. And you can’t go wrong….

To all the people and the producers who were part of those special moments - merci 🙏 I hope you’re well and hold fond memories of the time we spent together

25/03/2026