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Hoax Couture

Hoax Couture Hoax Couture • Bespoke dressmaking and tailoring for all genders since 1985. Star-Cineplex magazin

Operating as usual

08/28/2022
08/27/2022

Just completed this dress for a mother of the groom - inspired by 1950’s Dior. Created in a matelassé brocade from couture fabric supplier #josemariaruiz in Madrid. #septemberwedding #motherofthebride #motherofthegroom #couturefashion #oneofakind #torontofashion #canadianfashion #bespoke #dior

Just finished this dress- a Dior inspired ‘50’s look in matelassé brocade for a mother of the groom. Video of dress to f...
08/27/2022

Just finished this dress- a Dior inspired ‘50’s look in matelassé brocade for a mother of the groom. Video of dress to follow. #septemberwedding #motherofthebride #motherofthegroom #couturefashion #oneofakind #torontofashion #canadianfashion #bespoke #dior #50sstyle

Christobal Balenciaga … master couturier
07/12/2022

Christobal Balenciaga … master couturier

Throughout the 1950s and 1960s, Balenciaga created an array of dramatic, new silhouettes. One of his most striking and regal was the evening dress with a voluminous back. Evocative of Spanish baroque gowns painted by Francisco de Zurbaràn and French rococo dresses made from densely woven silks, Balenciaga’s capacious dress is nearly weightless. The slightly canted hemline (shorter in front) is cut to take in air when the wearer walks, thus allowing the skirt and back to billow like a sail.
#DiorBalenciaga

“Dior + Balenciaga: The Kings of Couture and their Legacies” is on view until November 6, 2022.
https://www.fitnyc.edu/museum/exhibitions/dior-balenciaga.php

Cristóbal Balenciaga, green and yellow printed silk evening gown, Fabric by Abraham, 1961, Spain, Eisa label, gift of Margay Lindsey

07/11/2022

Got my Halifax outfit ready to go. Vintage Emporio Armani and sequinned trousers made by Hoax Couture just for the TD Halifax Jazz Festival. So excited to be coming and I got new pants! x m

🎟 https://tixr.com/e/43728

#newproject for the Uber fabulous @dori_tunstall ... stay tuned!! #deandrag  #gardenparty #canadianfashion #couturefashi...
04/23/2022

#newproject for the Uber fabulous @dori_tunstall ... stay tuned!! #deandrag #gardenparty #canadianfashion #couturefashion #torontofashion #bespoke #virtualfashion

Spring Saturday afternoon-#Hoax Couture co-designer #christyrell working his #customdesign #patchwork #menscape #toronto...
04/02/2022

Spring Saturday afternoon-#Hoax Couture co-designer #christyrell working his #customdesign #patchwork #menscape #torontofashion #canadianfashion #boyswithplants #pinkmenswear #lotd

04/02/2022
Starting a new project today

Work in progress-new gown for a special client… working out some complex seams and pleats #torontofashion #canadianfashion #bespoke #couturefashion #draping #patternmaking

This hand embroidery was custom created for our client who wanted very specific flowers for her wedding dress. Stay tune...
03/01/2022

This hand embroidery was custom created for our client who wanted very specific flowers for her wedding dress. Stay tuned for the finished result!. #couturefashion #torontofashion #customweddinggown #canadianfashion #handembroidery

Proud to be a part of this!
02/11/2022

Proud to be a part of this!

It is an honour to present our new free program, Mehcinut by musicologist and composer Jeremy Dutcher of the Tobique First Nation in New Brunswick. Inspired by century old wax recordings of Maliseet songs and sacred texts, Dutcher combined the digitized voices of his ancestors with his own classically trained tenor voice. The result is spiritually uplifting and hauntingly beautiful.



Our first step was to seek the composer’s permission to bring his music to the ice. He agreed and guided us to indigenous artist, choreographer and dancer Brian Solomon. Working with Brian has been a joyous and life-changing journey. We travelled with him across cultures and through time to experience a hint of indigenous life before colonization. We are profoundly grateful to Brian for his open heart and generous spirit.



Mehcinut blends old and new, indigenous and non-indigenous; it is a celebration of the continuity of an almost forgotten language and culture. With profound respect for indigenous communities around the world, we proudly present NEXXICE 2022 skating Mehcinut.

Custom Silk Zibelline gown with removable beaded cape. Created for the always spectacular @gowinniego.  Worn to celebrat...
11/15/2021

Custom Silk Zibelline gown with removable beaded cape. Created for the always spectacular @gowinniego. Worn to celebrate 10 year anniversary of living exuberantly and fabulously since the start of her cancer treatment. #cancersurvivor #cancerwarrior #canadianfashion #torontofashion #couturedress #bespoke #customgown #outfitoftheday

Join us on Wednesday at noon - Pandemic Pivot: Unmasking Hoax Couture   - in conversation with Alexandra Palmer, senior ...
10/25/2021
Pandemic Pivot: Unmasking Hoax Couture

Join us on Wednesday at noon - Pandemic Pivot: Unmasking Hoax Couture
- in conversation with Alexandra Palmer, senior curator of the ROM costume and textile department : https://www.rom.on.ca/en/whats-on/pandemic-pivot-unmasking-hoax-couture?fbclid=IwAR0ShGrljS_62yh1sptHuO4knBjznq1svxyf5KJ721Be2XXuEqJumxc-Bh0

FREE Zoom program. RSVP Required. Join ROM's Alexandra Palmer in conversation with Chris Tyrell and Jim Searle, the designers behind the Toronto fashion house Hoax Couture on how epidemics and pandemics from AIDS, SARS, and now COVID-19, have caused them to adapt their business.

Happy birthday to the Pasha!  … @salahbachir … a remarkable man who has been a loyal friend and generous supporter since...
10/03/2021

Happy birthday to the Pasha! … @salahbachir … a remarkable man who has been a loyal friend and generous supporter since that day he walked into our queen west shop 30 years ago.

There are countless individuals and organizations that have been buoyed by his and Jacob’s enthusiastic support: artists, musicians, chefs, florists, jewellers(!), and health care workers, not to mention organizations large and small, from hospitals, universities and museums to LGBTQ community centers like @the519, both here and across the world that thrive because he put his magic fundraising skills to work for them them.

His style is uniquely and exuberantly his own, fusing cultures and genders with a maximalist joy in being over the top. We count ourselves lucky to know you. Wishing you a fabulous birthday. PS: based on your post today, it’s obviously time for a new outfit.

First pic 📷 @georgepimentel from the @cafawards outfit #hoaxcouture, jewelry: model’s own

Wedding dress - Hoax Couture x Paco Rabanne ! Our client had an original #PacoRabanne chain mail dress that we needed to...
08/13/2021

Wedding dress - Hoax Couture x Paco Rabanne ! Our client had an original #PacoRabanne chain mail dress that we needed to create a stretch slip for - unbelievably sexy and fun idea for a wedding gown! #canadiancouture #wearcanadaproud #madeincanada #torontofashion #partydress #cocktaildress #wemadethat #oneofakind #canadianfashion #couturestyle #canadianstyle #bespoke #torontostarpeopleschoice #matchingmask #blackdesignersofcanada #blackdesigner #blackfashion #weddingstyle #customweddingdress #customweddinggown #simpleweddingdress

Congrats to &Salah Bachir and the team at Starcineplex for this premiere issue of Star Cineplex magazine- a wonderful ce...
08/07/2021

Congrats to &Salah Bachir and the team at Starcineplex for this premiere issue of Star Cineplex magazine- a wonderful celebration of going to the movies and of cinema - especially cinema in Canada.

We are proud to be the official Star Cineplex stylists.

Available in print in today’s Star and online at www.starcineplex.ca.

Custom maternity evening gown -fabric is super stretchy -client was 6 months pregnant for the 2017 floral themed gala. #...
08/06/2021

Custom maternity evening gown -fabric is super stretchy -client was 6 months pregnant for the 2017 floral themed gala. #canadianfashion #torontofashion #couturefashion #sequingown #maternitystyle #maternity #bespokestyle #eveninggown #customgown

Love it when we get to see our work in action! #covidwedding on a mountaintop in Lake Louise 📷@rockymountainphoto
08/06/2021

Love it when we get to see our work in action! #covidwedding on a mountaintop in Lake Louise 📷@rockymountainphoto

05/29/2021

Another happy customer! Thanks to Karyn Ruiz for trusting us with this project😀 Repost from @lilliputhats

Thanks for making my day! Big love to @hoaxcouture

04/30/2021
BlueSilkDRess

In an indigo mood. Silk taffeta #cocktaildress modelled on a dress from an #agathachristie episode.
#MOODINDIGO #everydaycouture #springfashion #canadianfashion #canadiancouture #wearcanadaproud #madeincanada #torontofashion #partydress #wemadethat #oneofakind #torontofashion #couturestyle #canadianstyle #bespoke #torontostarpeopleschoice #matchingmask #blackdesignersofcanada #blackdesigner #blackfashion

An idea that we will be executing for a clients trip to Paris as soon as things ease up a bit.  Custom pleated tulle gow...
04/29/2021

An idea that we will be executing for a clients trip to Paris as soon as things ease up a bit. Custom pleated tulle gown. #everydaycouture #springfashion #canadianfashion #wearcanadaproud #madeincanada #torontofashion #partydress #cocktaildress #wemadethat #oneofakind #canadiancouture #torontofashion #couturestyle #canadianstyle #bespoke #torontostarpeopleschoice #matchingmask #blackdesignersofcanada #blackdesigner #blackfashion

04/28/2021
Reddress

Vaccine Outfit Alert! This open shouldered red lace dress is perfect for getting your shot 😘💃💃 #everydaycouture #reddress #springfashion #canadianfashion. #canadiancouture #wearcanadaproud #madeincanada #torontofashion

Time for an update?  Check out our new styles for spring to recharge your mask game  (now available with matching scrunc...
04/13/2021

Time for an update? Check out our new styles for spring to recharge your mask game (now available with matching scrunchies!). 3 layers. Available at hoaxcouture.com/masks #covidmask #canadianfashion #clothmask #wishwedidnthavetodothis #flattenthecurve #torontofashion

Happy April!  The super fun and fabulous Boots (@Taes.Levitt from @splashnboots) wore this custom #hoaxcouture flirty dr...
04/01/2021

Happy April! The super fun and fabulous Boots (@Taes.Levitt from @splashnboots) wore this custom #hoaxcouture flirty dress in yellow silk with blue embroidered/sequinned overlay at the the 2016
#junoawards #partydress #cocktaildress #wemadethat #oneofakind #canadianfashion #torontofashion #couturestyle #canadianstyle #bespoke #torontostarpeopleschoice #motherofthebride #motherofthegroom #sisterofthebride #sisterofthergroom #cocktaildress

#todaysoutfit: Feeling like spring! This yellow silk sheath with #matchingmask was created for a summer #covidwedding la...
03/30/2021

#todaysoutfit: Feeling like spring! This yellow silk sheath with #matchingmask was created for a summer #covidwedding last august but it perfectly captures the feeling of a sunny March morning. #wemadethat #oneofakind #canadianfashion #torontofashion #couturestyle #canadianstyle #bespoke #torontostarpeopleschoice #motherofthebride #simplechic #motherofthegroom #sisterofthebride #sisterofthergroom #cocktaildress

Today’s post from @hoaxcouture
03/28/2021

Today’s post from @hoaxcouture

Happy Birthday to Karen Kain!- Shown here in a classic #hoaxcouture bustier (with ballet patron Edward Bronfman in the #nationalpost in 2001). A spectacular dancer ( check out youtube!) and artistic director for the @nationalballetofcanada. During her tenure we have been incredibly fortunate to create the costumes for 2 works by James Kudelka - the haunting "Man in Black" with music by #johnnycash and the moving and emotional "Bright Night's Black Day" featuring #pergolesi 's #stabatmater as the music (performed live by the inimitable #emmakirkby and #danieltaylor in the Toronto performances). Both were career highlights. #canadiandance #dancecostume #Canadianarts #ballet #canadianfashion #canadiancouture #torontofashion #oneofakind

Happy  Birthday to Karen Kain!-   Shown here in a classic #hoaxcouture bustier (with ballet patron Edward Bronfman in th...
03/28/2021

Happy Birthday to Karen Kain!- Shown here in a classic #hoaxcouture bustier (with ballet patron Edward Bronfman in the #nationalpost in 2001). A spectacular dancer ( check out youtube!) and artistic director for the @nationalballetofcanada. During her tenure we have been incredibly fortunate to create the costumes for 2 works by James Kudelka - the haunting "Man in Black" with music by #johnnycash and the moving and emotional "Bright Night's Black Day" featuring #pergolesi 's #stabatmater as the music (performed live by the inimitable #emmakirkby and #danieltaylor in the Toronto performances). Both were career highlights. #canadiandance #dancecostume #Canadianarts #ballet #canadianfashion #canadiancouture #torontofashion #oneofakind

03/27/2021
Cusstom short wedding dress

#todaysoutfit Custom made dress for 10th anniversary reaffirmation of #wedding vows - created last fall in full lockdown - with #matchingmask #weddingstyle #canadianfashion #canadiancouture #torontofashion #shortweddingdress #oneofakind

That time when @therealstaceymckenzie modelled custom #hoaxcouture evening gown in leather and tulle for @novellamagazin...
03/25/2021

That time when @therealstaceymckenzie modelled custom #hoaxcouture evening gown in leather and tulle for @novellamagazine 's premiere issue 🔥🔥🔥 • 📷 @jaysongallopphotography #canadianfashion #torontofashion #couturestyle #canadianstyle #bespoke #torontostarpeopleschoice

That time when @therealstaceymckenzie modelled custom #hoaxcouture evening gown in leather and tulle for @novellamagazin...
03/24/2021

That time when @therealstaceymckenzie modelled custom #hoaxcouture evening gown in leather and tulle for @novellamagazine 's premiere issue 🔥🔥🔥 • 📷 @jaysongallopphotography #canadianfashion #torontofashion #couturestyle #canadianstyle #bespoke #torontostarpeopleschoice

03/07/2021

Hand sewing custom dyed beaded lace flowers on a #silktulle #handdyed #ombre veil #couturelife #couturefashion #canadianfashion #torontofashion #bespoke

Our client ready to surprise her partner for New Year’s Eve ... paramedics on standby. Custom European silk shantung ful...
12/31/2020

Our client ready to surprise her partner for New Year’s Eve ... paramedics on standby. Custom European silk shantung fully corseted 🐰 outfit. #advancedstyle #custommade #playboybunny #yowza #bespokefashion #couturefashion #canadiandesigner #canadianfashion #torontofashion #🔥🔥🔥

Very proud to support @ocaduniversity and the fabulous @deandori_ocadu  and to be included in the silent auction for ton...
11/22/2020

Very proud to support @ocaduniversity and the fabulous @deandori_ocadu and to be included in the silent auction for tonight’s virtual gala. Also included are items from @kentmonkman , @lilliputhats @directorx @charlespachter @douglascoupland @andreabolley6mom and others. We are donating 2 fully bespoke outfits for the lucky winner. Only limited by your (or our) imagination. #deanswag #canadianfashion #bespoke #torontofashion #givingback #youllneedanoutfitwhenthisisover

Finally!
11/07/2020

Finally!

Congrats to @pasha_bachir  and @the519 for a great virtual gala...Seeing all those performers. @mollyjohnsonmusic @billy...
10/26/2020

Congrats to @pasha_bachir and @the519 for a great virtual gala...

Seeing all those performers. @mollyjohnsonmusic @billynewtondavis @ejpa @carole_pope @lorrainesegato @thepattilupone @louisepitre7246 #jackierichardson, and... and... capped off by the amazing @kdlang whew!

PLEASE SUPPORT @the519, they do amazing work and it's a tough year. ♥️♥️♥️

TBT... Dress for a wedding 2019... Multi tiered handkerchief tulle skirt and french lace bodice with nude lining   .... ...
10/01/2020

TBT... Dress for a wedding 2019... Multi tiered handkerchief tulle skirt and french lace bodice with nude lining .... Not all brides wear white. #canadiancouture #canadiandesigner #canadianfashion #custommade #bespoke #couture #blackweddingdress #weddingdress #weddinggown #torontofashion

09/30/2020
New styles available in our online mask store

🇨🇦 Super comfortable cloth masks made in Canada - if you buy 1 we will donate 2. Custom ordering available. 100% cotton • 2 layers with filter pocket • adjustable ear elastics

09/30/2020

Proud to be a part of the new #cashmerecollection ... #cashmere20 will be live on the #virtualrunway Oct5 on @thesocialctv Facebook at 6pm. #cashmereBT #designingafuturewithoutbreastcancer #givingback #canadianfashion #canadiandesigner #torontofashionblogger #canadiancouture #endcancer

Address

515 Queen St W
Toronto, ON
M5V 2B4

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+14165047132

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The best in design, tailoring and dressmaking

We started our design company in 1985, and have sold our fashions around the world. In 2002 we decided to use our talents for custom designing only - we shut our Yorkville boutique, stopped wholesaling, and we now do custom menswear, custom ladies gowns and dresses, custom career wear and custom costumes. Our fit is impeccable, our experience shows in our ability to create almost anything, and our attention to service is without equal.

Call us today to set up a free consultation for your next project.

Jim and Chris • Hoax Couture • 416-504-7132 • SMS 416-597-8924 • [email protected]

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Our good friends at Hoax Couture are featured in this conversation with the ROM Toronto about the impact of the COVID-19 pandemic on fashion. Jim and Chris have generously supported us over the years and we're grateful.
#fbf to a backstage moment from a fashion show at the Capital Theatre in Windows early 90s for Noir Leather featuring Canadian Designers: Comrags, Hoax Couture and hair by Act One Salon.
Our heartfelt thanks to Hoax Couture for their multiple donations of facemasks - made by Jim Searle and Chris Tyrell and graciously delivered to us by Armando Mendonca - for our staff on-site delivering essential services for our communities. #ThankYou #SupportEssentialWorkers
In the spirit of Giving Tuesday, we have been redirecting the donated fabrics that are an essential part of our annual fundraising efforts into the community to help sewers make masks for frontline workers at hospitals, long term care facilities and First Nations communities. We have supported The Sewing Army, Canada Sews, Hoax Couture, Project Northern Lights Project Northern Lights, Woodsworth Coop Mask Makers, Jeannie Chan & Pak Soon, Montreal-based artist Emily Jan, and other groups and individuals who are actively sewing and caring for others. For #GivingTuesdayNow, we invite you to consider making a special donation to help sustain the Textile Museum of Canada during this difficult time. All gifts, large and small, are welcome. Thank you, and stay well! https://textilemuseum.ca/join-support/give/
My pals at Hoax Couture are making cloth masks to donate to non-urgent care medical workers, front-line outreach workers, and all those providing essential services, and daily use in the community to stop the spread of COVID-19. To order a mask for personal use ($20) email [email protected]. Purchasing of masks allows Jim & Chris to continue to produce and donate masks for the community. To make a contribution to support the production, visit: https://www.gofundme.com/f/covid-mask-fund?utm_medium=copy_link&utm_source=customer&utm_campaign=p_lico+share-sheet. Thank you!
Today was my first fitting ever! Designing a dress with Hoax Couture that accommodates violin playing and dance for next month’s concerts with the Victoria Symphony. This is a test dress to see how the fabric types move (final fabrics we’ve picked out for the dress are SO beautiful). Thank you Canada Council for the Arts | Conseil des arts du Canada for making this possible. #sonicescape #soloviolin #mariamillar
A few months ago I had the opportunity to meet-up with Jordan & Nicky for what would usually be their engagement shoot. They opted to switch things up and slip into their wedding attire for a gorgeous pre wedding shoot. I've been dying to post these but had to wait for their wedding which took place last weekend. Love this! www.instagram.com/martinmcmahonphoto www.martinmcmahon.ca Dress | Sash & Bustle Boutique, Elizabeth Dye Suit | Hoax Couture