04/23/2026
Garzon, Albariño
This week, I’m sharing an article from our neighbors at the SAQ that clearly explains what is happening in Canada with wine consumers.
Interest among Quebecers in wines that are easy to drink, authentic, and accessible continues to grow.
People are gradually moving away from classic regions to explore new horizons, where producers have more freedom and are not confined by tradition: gentler winemaking, less oak, and of course, an increasing focus on organic practices.
The search for wines from cooler climates fits perfectly with this profile. Germany, Austria, the Loire Valley, Galicia, Patagonia, Tasmania, and high-altitude vineyards are becoming ideal destinations for those seeking this style.
In this same spirit, Québec should not be overlooked, as it seems to have developed an identity perfectly aligned with its climate.
When it comes to grape varieties, curiosity leads the way: for whites, there is a return to grüner veltliner and albariño, now well established, while also opening up to xarel-lo, assyrtiko, melon de Bourgogne, and local hybrids.
For reds, pinot noir and gamay remain favorites, but pineau d’aunis, mencía, nerello mascalese, zweigelt, and frappato are clearly gaining ground.
In short, 2026 is shaping up to be a year of delicious discoveries in the glass.
I invite you to try one of these newer grape varieties. I did with this one, and I loved it.
It is available at the SAQ for $23.85.
