16/07/2025
We didn’t want to say ‘don’t text and drive’, we wanted people to feel it. 💭
Shattered Lives is a bold public awareness campaign created in collaboration with artist Simon Berger. We took over the heart of Paris with giant glass smartphones, each one shattered to reveal the haunting faces of real road accident victims. A raw reminder of what a single notification can cost.
For 10 days at Place de la République, the installation made people stop. Look. Feel. And think twice before picking up their phone behind the wheel.
The result?
💥 150,000+ visitors
💥 €250,000+ in earned media
💥 10 awards (yes, 10!) including Club des DA, Com-Ent, and Best Event Global
But more than numbers, this project represents what we believe in most: using creativity to cut through the noise and connect, for real.