05/10/2026
TEN. BLOODY. YEARS. 💗
Today, Hidden Florist turns 10.
And this one feels big.
When I was about 17 or 18, I had this dream that one day I’d have my own florist. A beautiful shop, incredible flowers, gorgeous gifts, the sort of place people actually wanted to walk into.
Then life happened.
By 30, I’d separated from my first husband, moved back in with Mum, spent years working in an industry I loved but had also been treated terribly in, and at one point I was so sick I could barely get out of bed.
And somehow, that was when Hidden Florist started.
Not with investors.
Not by buying an existing florist.
Not with a beautiful shop already waiting for me.
With a laptop.
A whole lot of ideas.
Mum’s kitchen table.
Aaron’s kitchen table.
A bedroom.
And this little voice in my head that kept saying, just start your own florist.
So I did.
I worked out pricing while I was sick in bed. I researched suppliers. I planned products. I obsessed over what I wanted Hidden Florist to feel like.
Then we moved into our home in 2017 & Hidden Florist came with us.
In 2020, during lockdowns, we moved into the factory. We built a team. We grew. We became more known.
Ironically, we were also a little too Hidden Florist because nobody could bloody find us. 😂
Then came the shop on Gap Road.
The shop I had pictured in some form since I was a teenager.
And I need people to understand something about Hidden Florist.
I built this from the ground up.
Every customer. Every order. Every early morning at market. Every product on the shelf. Every bouquet. Every delivery. Every review. Every bloody lesson along the way.
There have been incredible years.
There have also been years that have absolutely tested me.
I’ve fallen over hurdles. I’ve cried over them. I’ve probably sworn at quite a few of them.
But I’ve always got back up.
And somehow, every time, Hidden Florist has come back stronger.
Today, we’re not just another place that sells flowers.
We are a florist people trust with birthdays, babies, anniversaries, apologies, celebrations & some of the hardest days of their lives.
We are incredibly particular about our flowers.
We care how they’re wrapped.
We care how they arrive.
We care about what goes on our shelves.
Even the candles, hand creams, room sprays & chocolates are tried by me, my family or my friends before I’m happy to sell them.
Yes, testing the chocolates is an extremely difficult part of running a business. I make sacrifices. 😂
I have always believed that Sunbury, Diggers Rest & our surrounding communities deserve beautiful, premium flowers & genuinely good service.
And ten years later, I still believe it.
This weekend alone, another four people left Hidden Florist five-star Google reviews.
After ten years, that still means something to me.
Because Hidden Florist exists because people kept choosing it.
You ordered.
You came back.
You told your friends.
You trusted me with your families.
You left reviews.
You supported a florist working from home before there was ever a shop to walk into.
And eventually, you helped turn that little business into this.
So when I say thank you today, I really mean it.
To everyone who has been part of Hidden Florist over the last ten years, whether you’ve ordered once or you’ve been here since the beginning…
thank you.
You helped a 17-year-old florist’s dream eventually become real.
And you helped a 30-year-old woman who desperately needed a new beginning build one for herself.
Happy 10th birthday, Hidden Florist.
Built from scratch.
Built with a ridiculous amount of determination.
Built with a whole lot of flowers.
And still delivering happiness. 💗
