11/05/2025
Mothers Day 2025 🫶 So many people ask me: “How do you run two businesses with two babies!?”
I started Amalfi in 2019, 6 months before the pandemic.
I had my first baby three years into the journey, at the peak of the business’ growth. I agonised over the decision because but decided to scale back and focus on becoming mum.
There was so much uncertainty in that year of waiting for him to arrive I almost couldn’t bear it… “Do I keep booking in weddings even though I’m pregnant?” Or “Will I be able to come back to this?”
I still replied to emails, did weddings and events.. and it turned out to be a needed “pause” to reflect, be a mummy and be without the constant checking in on logistics / emails / flowers.
Around my son’s first birthday, I signed the lease for Amalfi 2.0, knowing this would give me the ability to seperate my work and home life, hire a team… and honestly I was so sick of thinking about it - I had to do it.
One month later, my husband and I bought and begun the process of owning our own wedding venue… HUGE!
One month later, on Mothers Day, after the 50 orders hit me a little too hard, I thought I felt suspiciously under the weather…
My second baby was on the way.
In a year, I have gone from a little home event based operation with a one year old, to two big businesses and two babies under two.
It’s felt like riding a roller coaster with no seatbelt on and it has certainly pushed my limits like most people may never experience in their entire lives.
There are four simple things I have to say about motherhood and being a business owner:
1. I am a special brand of insane.
2. I love it so, so much and without that love I couldn’t do it.
3. I have a beautiful team who go above and beyond for me, our clients and our work to maintain exceptional standards.
4. WITHOUT YOU SUPERSTARS THIS BEAUTIFUL MADNESS WOULD NOT EXIST! Thank you for making it possible ❤️
If you’re a mum, just know that I see you for all your hard work and endless growth. If you’re a mum in business, we should maybe get a wine together 🤣
HAPPY MOTHERS DAY EVERYONE! 🤍