ShapeShift Digital

ShapeShift Digital Tired of doing all the things? We build AI powered websites that automate the boring stuff, attract better clients, and free up your time. You're welcome 💁‍♀️✨
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Less chaos, more growth.

GOOGLE JUST CHANGED THE RULES.If you’re using AI in your ads, this matters.Google is now labelling ads that are created ...
10/07/2026

GOOGLE JUST CHANGED THE RULES.

If you’re using AI in your ads, this matters.

Google is now labelling ads that are created or edited with AI tools.

AI is powerful, but trust still matters.
The businesses that win will be the ones using AI smartly, while keeping their marketing clear, credible and human.

This is exactly where the shift is happening:
better tech, better strategy, more transparency.

Human-first AI, always.

Want help using AI in your marketing without losing the human touch?
Message us.

AIAdvertising MarketingStrategy

🚨 NEW SMS RULES FOR AUSTRALIAN BUSINESSESFrom 1 July 2026📱 Does your business send SMS using your business name instead ...
29/06/2026

🚨 NEW SMS RULES FOR AUSTRALIAN BUSINESSES

From 1 July 2026

📱 Does your business send SMS using your business name instead of a phone number?

⚠️ Your messages could start showing as:

“UNVERIFIED”

if your Sender ID isn’t registered.



This may affect:

✅ Appointment reminders
✅ Marketing campaigns
✅ Automated follow-ups
✅ Security notifications



🟢 Good news:

If you send texts from a normal phone number, you may not be affected.

22/06/2026

A small AI reminder that is actually really helpful.

I’m currently working through some Anthropic Academy training, and this came up today.

It is one of those things that sounds obvious once you see it, but I think a lot of people forget it when using AI.

When Claude, ChatGPT, Gemini or any other AI tool gives you an answer that feels a bit off, it is not always because the tool is bad.

Sometimes it is because it has not been given enough direction.

For example:

If the answer is too generic, give it more context.
Who is it for? What are you trying to achieve? What situation is it being used in?

If the answer is too long or too short, tell it the length you want.
“Keep this under 100 words” is very different to “Give me a detailed breakdown.”

If the format is wrong, show it what you mean.
Ask for headings, bullet points, an email, a table, a script, a caption or whatever format you actually need.

If the tone is wrong, be specific.
You can say things like:
“Make this warmer.”
“Make this sound more confident but not salesy.”
“Write this in plain English for small business owners.”

And for anything important, especially facts, legal, financial, medical or current information, do not just take the answer at face value. Ask it to show sources, flag uncertainty or verify the information.

The best results usually come from treating AI less like a one-off search box and more like someone you are briefing properly.

Your first prompt does not need to be perfect. You can refine, redirect and ask for another version.

That is where AI starts becoming genuinely useful.

Inspired by something I came across in Anthropic Academy training today.

Today I spent some time doing personal branding training and listening to a podcast on identity, and a few things really...
27/03/2026

Today I spent some time doing personal branding training and listening to a podcast on identity, and a few things really stood out to me.

One of the biggest reminders was this:
being yourself still matters.

Not everyone will resonate with how you show up, and that is okay. The people judging you are usually not the people who were going to support you, buy from you, or refer you anyway.

The second reminder was around AI and automation.

We love AI. We love automation. They save time, create efficiency, and help businesses move faster. But the real power is in using them without losing the human side of your brand.

Because people do not connect with perfect.
They connect with personality.
They connect with clarity.
They connect with what feels real.

That is the sweet spot for me.
Using AI to support your voice, not replace it.

Inspired by personal branding training from Ruheene Masand Jaura and a podcast on identity from Lewis Howes

Most tradies don’t lose work because they’re bad at what they do.They lose it because the phone rings while they’re on a...
29/01/2026

Most tradies don’t lose work because they’re bad at what they do.
They lose it because the phone rings while they’re on a job.

The customer doesn’t wait.
They call the next business.








📸 A small experiment 😊Same prompt. Two different AI tools.📸 Image 1: Gemini📸 Image 2: ChatGPTI dropped the exact prompt ...
17/01/2026

📸 A small experiment 😊
Same prompt. Two different AI tools.

📸 Image 1: Gemini
📸 Image 2: ChatGPT

I dropped the exact prompt in the comments if you’d like to try it yourself 👇

Which one feels better to you?
Which would you choose and why?

What I find interesting isn’t which is “better” technically, but how differently they feel.
AI isn’t just about output. It’s about nuance, mood, and intention.

Curious to hear your thoughts.






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ShapeShiftDigital

Leaving 2025 wasn’t light.Some years you don’t walk forward, you climb.You carry weight. You build strength you didn’t a...
31/12/2025

Leaving 2025 wasn’t light.
Some years you don’t walk forward, you climb.
You carry weight. You build strength you didn’t ask for.
And you realise you’re stronger than the mountain in front of you.

This image is a reminder that growth doesn’t come without pressure, and confidence isn’t loud, it’s grounded.

Wishing every single one of you a year filled with clarity, courage, resilience, and success that actually feels good to carry.
Not just achievements, but peace, health, love, and momentum.

Here’s to climbing higher in the New Year, with intention and heart.
Happy New Year ✨

Prompt is in the comments.

Merry Christmas from ShapeShift 🎄This year was full-on.The trust, the support, the conversations meant everything.Thank ...
24/12/2025

Merry Christmas from ShapeShift 🎄
This year was full-on.
The trust, the support, the conversations meant everything.
Thank you for being here and for backing small businesses.
We’re excited for what’s next ✨

Behind-the-scenes win 🥂Today, in the middle of the crazy Christmas rush and a very full work schedule, we wrapped up adv...
24/12/2025

Behind-the-scenes win 🥂

Today, in the middle of the crazy Christmas rush and a very full work schedule, we wrapped up advanced certification in AI systems and business automations.

We’re now one of just nine in Australia with this certification.

Translation: smarter websites, smoother bookings, and less manual admin for our clients.

Lots of late nights, a lot of focus, and a well-earned champagne moment 🍾

Back to building.

No time for a Christmas photoshoot, but we already had the family photo. So we gave Alanya a Christmas makeover 🎄✨
20/12/2025

No time for a Christmas photoshoot, but we already had the family photo. So we gave Alanya a Christmas makeover 🎄✨

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