Oui The Label

Oui The Label Oui The Label is a clean and chic Australian Bridalwear brand by Maison Oui. Our designs are stocked internationally by trusted boutiques across the globe.

Part of the Maison Oui family, Oui The Label has two sister brands; Chérie By Oui and Sienricher.

Soft, structured, and everything in between. The Alorion gown, paired with a delicate  veil is a study on sculptural sof...
04/11/2025

Soft, structured, and everything in between. The Alorion gown, paired with a delicate veil is a study on sculptural softness.

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Althea Lumina is debuting at  in NYC today until the 16th of October. We are so excited to show you the new collection. ...
14/10/2025

Althea Lumina is debuting at in NYC today until the 16th of October. We are so excited to show you the new collection.

Can’t make it? Keep an eye on our socials or get in touch, we’d love to chat 🤍

Althea Lumina, reimagined in aura.Each gown cast in its own light - Obsidian strength, Crimson fire, Amethyst dream.For ...
02/10/2025

Althea Lumina, reimagined in aura.
Each gown cast in its own light - Obsidian strength, Crimson fire, Amethyst dream.

For the bride who doesn’t just wear a dress,
she carries an aura.

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Introducing Althea Lumina. A new era for the modern bride.Where light meets structure, and tradition takes on a bold new...
15/09/2025

Introducing Althea Lumina. A new era for the modern bride.

Where light meets structure, and tradition takes on a bold new shape.

Join and this October at NY Bridal Market presented by Maison Oui

Appointments now open via

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Elevated, intentional, unforgettable.This is bridal wear reimagined.The Althea Lumina collection debuts at  this October...
05/09/2025

Elevated, intentional, unforgettable.
This is bridal wear reimagined.

The Althea Lumina collection debuts at this October

Auras of Althea Lumina.Every gown, a presence.Every bride, a force.The Althea Lumina collection from Oui The Label debut...
04/09/2025

Auras of Althea Lumina.
Every gown, a presence.
Every bride, a force.

The Althea Lumina collection from Oui The Label debuts at this October

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Brides who lead with vision deserve dresses that do the same.The Althea Lumina collection from Oui The Label debuts at  ...
03/09/2025

Brides who lead with vision deserve dresses that do the same.

The Althea Lumina collection from Oui The Label debuts at this October

Now available to try at  - Virtuoso, Rhapsody, Memoire and Heirloom have arrived in Perth. With a deeply personal approa...
15/07/2025

Now available to try at - Virtuoso, Rhapsody, Memoire and Heirloom have arrived in Perth. With a deeply personal approach and an unwavering eye for detail, the team at BBAR are experts in making you feel seen, styled, and celebrated.

Wear the Octovio gown for classic style that cut through the noise and just the right touch of nonchalance.Photo + Video...
27/06/2025

Wear the Octovio gown for classic style that cut through the noise and just the right touch of nonchalance.

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The gown you’ve been waiting for 👑Queen is coming to  and she’s already being called the gown of the season.With a flatt...
13/06/2025

The gown you’ve been waiting for 👑

Queen is coming to and she’s already being called the gown of the season.

With a flattering basque waist, delicate draped detailing, and a vintage-meets-modern silhouette, Queen is elegance redefined. Think sleek lines, hidden pockets, and the option to add a daring split. It’s for brides who want timeless with a twist!

This highly anticipated style will be available to try on at from 19 June - 17 July. Be one of the first to experience it in person.

📍 Book your appointment and meet the gown everyone’s talking about.

The Octovio dress is making a special appearance at  and it’s only there for a limited time!So if you’ve been dreaming o...
11/06/2025

The Octovio dress is making a special appearance at and it’s only there for a limited time!

So if you’ve been dreaming of being all sorts of sleek, chic, and modern with effortless elegance, now’s your chance to try Octovio on in person.

But don’t wait, it won’t be there forever!

📍 Pop into to experience Octovio between 19 June - 17 July

Tag a bride who needs to try this! 💫

Try it before it even launches 👀Our Diva gown is making an exclusive pre-launch appearance at  ahead of its official deb...
04/06/2025

Try it before it even launches 👀

Our Diva gown is making an exclusive pre-launch appearance at ahead of its official debut this October at New York Bridal Fashion Week.

If you’re after drama, confidence, and modern femininity wrapped into one unforgettable silhouette, Diva is the one.

📍 Available to try on at for a limited time between 19 June - 17 July. Book your appointment to see it in person before the rest of the world.

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Melbourne, VIC

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